Gaming News

Omdia: Smartphone Use While Watching TV Is Now Widespread, Even Among Over 45s

July 11, 2026Diego Herrera1 мин

A recent study by Omdia reveals a rapid increase in adults engaging in multitasking between their television and smartphone. The research indicates that this trend is notably prevalent even among older demographics; over 52% of individuals aged 45-54 are now watching videos on their phone concurrently with traditional TV viewing.