Wed. Nov 12th, 2025

Ubisoft CEO Points to Star Wars Brand Issues for Outlaws’ Underperformance

Despite receiving mostly favorable reviews, Star Wars Outlaws did not achieve commercial success for Ubisoft. The company`s CEO, Yves Guillemot, attributed the game`s lackluster sales performance to the “choppy waters” surrounding the Star Wars intellectual property at the time of its release. During a Q&A session at Ubisoft`s 2025 general meeting, Guillemot suggested that recent Star Wars projects had somewhat tarnished the brand`s image. He specifically noted that the game launched during a period of turbulence for the IP, referencing the mixed reception to productions such as the film Star Wars: Rise of Skywalker and television series like The Acolyte and The Book of Boba Fett.

Star Wars Outlaws: Initial Criticisms and Subsequent Updates

It is also worth noting that Star Wars Outlaws itself faced initial criticism from players upon its debut. Early feedback highlighted concerns regarding a poorly paced introductory mission, various technical issues, and several bugs. However, many of these reported problems have since been addressed through updates released after the game`s launch last year. Furthermore, the narrative of protagonist Kay Vess has been expanded with the addition of two downloadable content (DLC) expansions, titled Wild Card and A Pirate`s Fortune.

The Broader Landscape of Upcoming Star Wars Games

While Ubisoft`s future ventures into the Star Wars universe remain uncertain—especially as the company establishes a new division focused on its major intellectual properties, now led by Yves Guillemot`s son, Charlie Guillemot—several other studios are actively developing new Star Wars titles. Among these, Saber Interactive has confirmed that the remake of Knights of the Old Republic is still underway. Additionally, Skydance New Media is working on an untitled Star Wars project, and fans of turn-based tactics can anticipate the upcoming release of Star Wars: Zero Company.

By Cedric Ravencroft

A Leeds-based gaming journalist with nine years of experience in the industry. Started covering local gaming tournaments before expanding into national gaming news coverage. Specializes in PC gaming developments and indie game discoveries across the UK. His analytical approach to gaming trends and developer spotlights has earned him recognition among both gamers and industry insiders throughout England

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