Despite the recent announcement that Netflix had struck a deal with Warner Bros. Discovery (WBD) to acquire the media and entertainment conglomerate, Paramount is persisting in its efforts to acquire the company by appealing directly to shareholders. Paramount has now significantly enhanced its acquisition proposal in an attempt to secure the deal.
The Revised Proposal: Cash and Guarantees
Paramount, led by David Ellison, has introduced a substantial measure of financial confidence: an `irrevocable personal guarantee` from his father, Oracle billionaire Larry Ellison, totaling $40.4 billion. Furthermore, Paramount committed to raising its regulatory breakup fee to match Netflix`s proposed fee of $5.8 billion, payable to WBD should the deal fail due to regulatory hurdles. Paramount`s previous breakup fee stood at $5 billion.
The updated offer also includes greater operational flexibility for WBD concerning debt refinancing transactions, representations, and interim operating covenants. To demonstrate the financial viability of their bid to WBD shareholders, Paramount published records confirming that the Ellison family trust possesses 1.16 billion shares of Oracle stock. This disclosure aims to solidify the Ellisons’ capacity to finance the $40.4 billion portion of their total proposed all-cash offer, valued at $108 billion.
Comparing the Bids
Paramount’s proposal stands at $30 per share for the entire Warner Bros. Discovery organization. This contrasts with Netflix`s offer of $27.75 per share, valued at a total of $82.7 billion, which was structured only for select divisions of the group, including its film, television, and gaming assets.
In light of this improved package, Paramount has extended the expiration date of its offer until January 21, 2026. WBD had previously advised its shareholders to reject Paramount’s initial bid, and the company`s reaction to this new, enhanced offer is still pending.
Industry and Political Context
Netflix has argued that its proposed deal would provide “more choice and greater value for consumers” and generally “strengthen the entertainment industry.” Co-CEO Ted Sarandos has pledged that Netflix will continue the theatrical distribution of WBD’s movies, although skepticism remains in some quarters. Paramount, which is attempting to purchase the entire company, has similarly promised to maintain theatrical film releases.
The high-stakes acquisition battle has intersected with politics. Both Sarandos and the Ellisons have reportedly met personally with US President Donald Trump. Jared Kushner, Trump`s son-in-law, was initially involved in Paramount’s hostile takeover attempt for WBD through his company, Affinity Partners, before withdrawing from the effort.
A major consequence of the acquisition, regardless of the winning bidder, is ownership of WBD’s extensive gaming division, which includes numerous game franchises and development studios. However, analysts also note the possibility that neither transaction may finalize for various unforeseen reasons.
Senator Elizabeth Warren (D-MA) has voiced strong concerns over the consolidation of media entities of this scale, arguing that such mergers could ultimately be detrimental to consumer interests.

