Thu. Mar 12th, 2026

Omdia: Smartphone Use While Watching TV Is Now Widespread, Even Among Over 45s

A recent study by Omdia reveals a rapid increase in adults engaging in multitasking between their television and smartphone. The research indicates that this trend is notably prevalent even among older demographics; over 52% of individuals aged 45-54 are now watching videos on their phone concurrently with traditional TV viewing.

By Cedric Ravencroft

A Leeds-based gaming journalist with nine years of experience in the industry. Started covering local gaming tournaments before expanding into national gaming news coverage. Specializes in PC gaming developments and indie game discoveries across the UK. His analytical approach to gaming trends and developer spotlights has earned him recognition among both gamers and industry insiders throughout England

Related Post