Fri. Mar 20th, 2026

Nintendo Switch: Japan’s Second Most Popular Brand, Surpassing Even Nintendo Itself

Nintendo Switch enjoys immense popularity in Japan, establishing itself as one of the most beloved and recognized brands across the entire archipelago. The console’s significant appeal has propelled it to an impressive position, even outranking its parent company, Nintendo, in terms of brand popularity within its home country.

By Cedric Ravencroft

A Leeds-based gaming journalist with nine years of experience in the industry. Started covering local gaming tournaments before expanding into national gaming news coverage. Specializes in PC gaming developments and indie game discoveries across the UK. His analytical approach to gaming trends and developer spotlights has earned him recognition among both gamers and industry insiders throughout England

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