Testo Rielaborato (Italiano)
Samsung sta progressivamente concentrando la sua attenzione sulla tecnologia OLED quale pilastro per i suoi televisori di fascia alta. Con una significativa riduzione dei costi e l’implementazione della strategia SE OLED, la rivalità con i Mini LED si fa ora più stringente e diretta.
Rewritten and Translated Text (English)
The TV market is experiencing a significant shift in balance, with major players like Samsung, TCL, and Hisense fiercely competing across price points, performance metrics, and display technologies such as OLED and Mini LED.
Samsung is increasingly focusing its attention on OLED technology as the cornerstone for its premium televisions. Thanks to significant price reductions and the implementation of its SE OLED strategy, direct competition with Mini LED technology is now intensifying.