Nintendo maintains a consistent strategy in its game development: a strong reliance on its established intellectual properties (IPs). While many other gaming companies frequently introduce entirely new brands, Nintendo predominantly revisits its classic series for new titles. This approach stems from a specific design philosophy, as revealed by a former developer: the core gameplay mechanics are the priority, and the `theme` or `wrapper` is subsequently selected from existing franchises that best complement the new gameplay.
Ken Watanabe, a former Nintendo software developer, explained that new franchises are rarely created because there isn`t typically a pressing need. He stated that Nintendo`s primary focus when innovating is always on the gameplay mechanics—inventing novel ways for players to interact. The superficial `skin` or thematic `wrapper` is considered secondary; the company simply chooses an existing franchise that seamlessly integrates with the developed gameplay concept.
Nintendo`s process involves identifying an appropriate existing franchise to house its newly developed gameplay mechanics. However, if no current IP adequately suits the innovative gameplay, the company will then contemplate creating an entirely new intellectual property. A notable example of this is Splatoon, which debuted on the Wii U in 2015. Initially, Nintendo explored incorporating familiar characters into this third-person shooter, but this proved incompatible with the game`s vision. Consequently, the distinct world and characters of the Inklings were conceived to better convey the game`s unique concepts and propel the series.
Anticipating future releases for the remainder of this year and into early 2026, Nintendo`s forthcoming first-party titles continue this trend, drawing exclusively from its well-known franchises. Upcoming games include Metroid Prime 4: Beyond, Hyrule Warriors: Age of Imprisonment, Kirby Air Riders, and Splatoon Raiders. Additionally, new installments in the Mario Kart and Donkey Kong series have already been launched this year, reinforcing Nintendo`s commitment to its beloved established IPs.