Epic Games has announced significant updates for Fortnite creators, introducing new opportunities to monetize their user-generated content by selling in-game items.
A detailed blog post from Epic outlines the revenue share model for V-Bucks sales originating from creator-made content. From December 2025 through the end of 2026, creators are set to receive approximately 74% of these in-game sales. This percentage will adjust to about 37% of V-Bucks spent, starting on January 1, 2027.
According to Epic`s official FAQ, creators will be permitted to sell digital “durable and consumable items” within their creations. For now, sales will be limited exclusively to digital goods and must adhere to Epic`s established Island Creator Rules.
To further enhance content visibility, Epic is launching the “Sponsored Row” within the Fortnite Discover section. Creators will have the option to bid for placement in this new row to increase their islands` exposure. Revenue generated from the Sponsored Row will contribute to the engagement payout pool, with 100% of the revenue being allocated from launch until the end of 2026, and then reducing to 50% from 2027 onwards. Epic confirmed that other sections of Discover will remain unchanged, continuing to provide organic visibility for islands.
Epic clarified that its 50% share from creator in-game item sales and Sponsored Row bids is essential for covering operational expenses, including server-hosting, safety, and moderation costs. The company noted that it has been “investing and operating the business at a loss” in recent years.
Creator payouts will continue to be tied to engagement metrics, calculated using a revised formula. This new formula incorporates factors such as minutes played, acquisition of new and lapsed users, playtime associated with V-Bucks spent, and island retention. Additionally, Epic plans to introduce “Fortnite Creator Communities,” platforms designed to help creators connect with their audiences through forums and messages. Players will be able to like posts in-game and follow specific creators for updates and notifications.
These new initiatives clearly position Epic to compete more directly with Roblox in the user-generated content revenue space. Epic`s blog post explicitly compares its payout structures to those of Roblox, highlighting that Roblox does not share revenue with creators for sponsored content and typically pays out around 25% of in-experience spending to creators, according to its own Creator Hub documentation.
In other Fortnite-related news, the release of the Power Rangers Megazord skin has been delayed, and reports suggest a KPop Demon Hunters crossover event is currently in development.