During its highly anticipated September event, Apple introduced a new range of iPhones, consistent with its annual tradition. This year`s showcase featured four new models, prominently including the remarkably slender iPhone Air and the high-performance iPhone 17 Pro. The lineup is completed by the iPhone 17 Pro Max and an updated standard iPhone 17. All new devices are scheduled for release on September 19, with pre-orders beginning on September 12.
Initial Pricing Details:
Below is an overview of the starting prices for each new model. Please note that final pricing will vary based on selected storage capacities:
- iPhone 17 – $800
- iPhone Air – $1000
- iPhone 17 Pro – $1,100
- iPhone 17 Pro Max – $1,200
Introducing the iPhone Air
At an astonishing 5.6mm thickness, the iPhone Air is now the slimmest iPhone Apple has ever produced. It features a spacious 6.5-inch screen and is engineered for enhanced durability, thanks to its construction using titanium, 80% of which is derived from recycled sources.
The iPhone Air will be available in elegant black, white, gold, and blue finishes. It is powered by the new A19 Pro processor, which Apple claims establishes new industry benchmarks for mobile performance. The integrated GPU boasts a 5-core configuration and built-in AI acceleration features, promising “Macbook Pro levels of compute” power.
Its advanced camera system includes a 48-megapixel main lens and an 18-megapixel front-facing camera. The front camera incorporates a `Center Stage` feature, utilizing AI to dynamically identify and select optimal shooting angles. A novel `dual capture video` function allows users to record simultaneously with both the front and rear cameras.
Apple has completely re-engineered the iPhone Air`s internal architecture to maximize battery capacity, promising “all-day battery life.” An optional MagSafe battery accessory is also available for users seeking even longer power reserves.
The Powerful iPhone 17 Pro
The iPhone 17 Pro sets a new standard with the largest battery ever incorporated into an iPhone, an advanced camera system offering “breathtaking range and resolution,” and the most powerful chip Apple has designed for an iPhone: the A19 Pro. Engineered for extreme resilience, it features new protective technologies for both its front and back surfaces. Its superior battery life allows for up to 39 hours of video playback on a single charge.
Apple highlights the iPhone 17 Pro`s new camera setup as its finest to date. It features an 18-megapixel `Center Stage` front camera and a trio of 48-megapixel rear cameras. The innovative `extended plateau` design facilitates the longest optical zoom capability Apple has ever implemented.
The Standard iPhone 17 Model
The new base-model iPhone 17 operates on Apple`s new A19 processor, which is described as both “faster and more efficient.” This model will be offered in a palette of five distinct colors: lavender, mist blue, black, white, and sage.
These new iPhones support 120Hz ProMotion technology and boast a larger 6.3-inch display, enhancements that Apple suggests will significantly improve the mobile gaming experience. Games such as NetEase`s Destiny: Rising are anticipated to fully utilize the 120Hz refresh rate.
The iPhone 17 also includes an upgraded camera system, designed to capture more impressive photos, particularly for beloved pets. It features the `Center Stage` camera for improved selfies and videos, leveraging AI to automatically select the best angles without requiring the user to rotate their device.
In addition to the new iPhone models, Apple`s event also featured announcements for the Apple Watch Series 11 and the AirPods Pro 3.